VIRTUAL DRESSING ROOMS WITH CISCO STYLESEE
Women are always looking ways to save time and effort. The stores are looking more ways to be interactive with their customers. The experiences of shopping in the future will change giving space to more rewarding experiences to customers.
More about Stylesee of CISCO.
As e-commerce matures and people become more comfortable shopping with their mobile
devices, retailers are searching for new ways to revitalize their stores and reposition them as the
strategic assets they should be. The Cisco Internet Business Solutions Group (IBSG) believes
mashops—solutions that bring together the virtual and physical worlds in the store
environment—will be instrumental in helping retailers lead this change(CISCO 2013).
One of the most promising new concepts is Cisco StyleMeTM (see Figure 1), which gives
customers a fun and interactive way to “try on” clothing and accessories virtually. Cisco StyleMe
consists of a life-sized mirror that overlays the customer’s image with pictures of clothing they
select using gesture- and touch-based interfaces. It enables shoppers to quickly create outfits
by mixing and matching a wide range of garments from the retailer’s in-store and online
inventory. Cisco StyleMe also adds value by providing customers with expert fashion advice
and allowing them to receive feedback about their choices through social media and
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