THE DYNAMIC OF NIKE AND FKA
The Importance of brands like Nike is to adapt to latest trends of the people who uses their line of clothing. We are in an era that the clothes not only are for training but for also to mark a statement in the streetwear. For example artist TKA use her clothing for sport and for expression.
As the Creative Director of NikeWomen’s Spring Zonal Strength Tights campaign, FKA twigs has conceptualized, directed, performed and soundtracked a collection of work that sheds light on the power of modern movement and defines sport as an important channel of expression.