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INITIATIVES TO RELIEF OF COVID-19: PRADA ANNOUNCES DONATION OF CARE UNITS

The global health crisis is reaching its peak and puts all health systems in crisis. From where I am, I want countries to find the strength to recover and move forward.

We want to publicize in this post how some protagonists of fashion are supporting hospitals and other institutions.
The co-CEOs and presidents of  PRADA, MiucciaPrada and Patrizio Bertelli announced the donation of six complete intensive care and resuscitation units to Milan hospitals.

This is not the only way in which Prada seeks to combat this disease since it has also sought to use its factories to create 80,000 medical suits and 110,000 masks to be used for healthcare personnel, these are made after a request from the Italian region from Tuscany, where there are currently many people with this virus. To this is added that different stores of his globally have closed to the world, with the intention of protecting both his staff and the people who visit the boutiques(Vogue Spain, 2020).

On Wednesday 18th March Prada started the production of 80,000 medical overalls and 110,000 masks to be allocated to healthcare personnel, following a request from the Tuscany Region.

The production plan provides for daily deliveries, which will be completed by April 6th.

The articles are being produced internally at the Prada factory in Montone (Perugia) which has stayed open for this purpose and also thanks to the support of a network of Italian external suppliers.

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