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THE NEW WONDERS OF MAAJI

Maaji is an exotic name that makes us dream in different places. Maybe a tropical beach, a never seen before the forest. Now is one of the trendy brands of Paraiso Miami Beach. The festival opened its doors in Miami Beach to unveil a brand new breed of the experiential festival that creatively united the world’s favorite fashion, wellness, beauty, and lifestyle brands

Maaji launches its spring 2021 collection, Sacred Fauna, a celebration of diversity! Where things are getting wild! The world is a jungle and Maaji is about to conquer it.

“Can you hear the roar?
Can you hear how the breeze winds through the leaves?
You are about to enter a different place! Join the tribe, choose
your spirit animal, bring the fancy feline you have inside.
It’s time to escape into a mystical world!
A lush paradise, full of living souls, dancing hearts
& A-Mews-ing times!”

To celebrate the world’s jungle wonders, Maaji’s Sacred Fauna collection goes back in time,
entering a Sacred Fauna full of diversity, colors, and mystical animals.

The collection is broken up into six colorful groups varying from bright, neon-like tones to
calming neutrals and whispering pastels to crisp, clean primary colors.
Some of the key elements of this new collection are:

Placement prints: which are localized prints, handmade and custom made.
Contrast light and dark hues for trans-seasonal appeal: This trend is vital, as concepts
of trans-seasonal design become more widespread, traditional winter hues will become
more relevant for summer ranges, and vice versa. Versatile tones that can work beyond
one season will be key, adding a sense of longevity to designs. Solid color swimsuits that
enhance your shape.

Pretty Feminine: Maaji wants their #RealMermaids to feel good. The key to this trend is
to play with proportion, creating exaggerated shapes that will work well for beach-to-bar
looks at creating #beyondthebeach garments and styling.

Loud basics & more Colors than ever: Simple silhouettes with single-color statements!
Featuring the most relevant 2021 spring Pantone colors.

Animal Print: Some trends never go out of style, as the animal prints; expect many
Leopard and zebra patterns with a Maajical mix of colors and eclectic twist.

POP kitsch: Swimwear with kitsch elements, using bold brights and tongue-in-cheek
graphics to create playful, over-the-top designs. Simple silhouettes with maximalist prints,
details, and patterns. Bold kitsch graphics, including palm trees, flowers, birds, abstract
figures, animal prints, and tropical designs.

Conscious fashion: Buy less but better! Maaji’s designs offer two different looks in one
piece as well as 4ways meaning four different looks in one swimsuit. Maaji’s swimsuits offer longevity, versatile pieces, and excellent quality. Multifunctionality in garments is what
keeps defining Maaji as a brand; you can wear their pieces in different ways.

D-cups: Two D-cups will be available in each group for selected styles with altered
patterns for additional support, wider straps for comfort, and lace-up backs for
adjustability.

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