KAIA GERBER, MANGO’S NEW MUSE
KAIA GERBER, MANGO’S NEW MUSE
Meet Kaia Gerber—model, actress, Gen-Z icon—and now the captivating new ambassador for Mango, fronting the brand’s summer 2025 “Craft Your Own Story” campaign.
A Capsule That Speaks Volumes
This isn’t just a photoshoot—it’s a sartorial statement. Kaia ushers in Mango’s exclusive “Capsule” collection: a 37-piece line brimming with artisanal elegance. Think hand-embroidered florals, ribbons of fringe, shimmering iridescence, and sensual asymmetry—each piece designed to help you narrate your story, whether you’re headed to a summer wedding or dancing under the stars .
The Spirit of “Craft Your Own Story”
Mango spotlights Kaia’s multi-faceted identity as emblematic of its new campaign ethos. She embodies “how the clothes we choose can be tools with which to build our own identity and history—with strength, style, and determination” FashionNetworkEl País. Following the legacy of legends like Naomi Campbell, Kate Moss, and Penélope Cruz, Kaia adds a fresh, authentic chapter to Mango’s global narrative.
A Visual and Cinematic Journey
The campaign unfolds like a cinematic short film. Directed by creative duo rubberband. and captured by Stef Mitchell, the narrative spans four cinematic chapters, offering a behind-the-scenes twist on the typical fashion campaign. Kaia’s voice-over gently guides the viewer through the set—and through the many layers of her identity—with humor, honesty, and a wink at the multi-faceted celebrity trope shots.
Sun-Drenched Vibes + Easy Coolness
Set against sun-lit Los Angeles backdrops, Kaia brings a breezy, effortless elegance to Mango’s summer line. Maxi dresses, ruffled bandeaus, flattering wide-legs, and flirty mini pieces—paired with drawstring mini-bags, bold accessories, and, yes, stylish flip-flops—deliver laid-back luxe with a West Coast attitude.
Kaia Gerber stepping into the Mango spotlight feels like a fresh breeze in summertime style. With her as the face of the Craft Your Own Story collection, Mango invites you not just to dress—but to express, to narrate yourself, and to stride into your next moment, outfit first.
